Traffic is, without a shadow of a doubt, the single-most important thing for your blog. The more, the merrier.
I like to think of traffic as being ‘blogging currency’ – the more you have of it, the better!
The purpose of all SEO campaigns is generating as much traffic and brining as many people on your blog as possible. One of the ways of going about doing that, is blog commenting.
Blog commenting is the process of going on other blogs on the internet that might be similar to yours, and posting a constructive, non-spam comment on the articles there, with the purpose of (a) sharing your knowledge and expertise with other, like-minded people in your niche, (b) generate a backlink to your blog, and (c) drive traffic to your blog from a source which probably gets many visitors every day.
Blog Commenting Strategy and Advantages
If you intend on making commenting a part of your SEO, and use it to generate traffic to your blog, it is important to create a list of blogs that would (a) give you a high-PR backlink, and (b) are more likely to allow you to drive traffic to your blog.
For this purpose, choose a high-PR (short for Page Rank) blog to comment on. These are usually ‘authority’ blogs that get a lot of targeted traffic on a daily basis, and also receive a lot of comments and feedback on each of the published posts – which means that any link that you leave would probably have a chance of being seen by a lot of people, from your own niche.
Couple that with the fact that a high-PR backlink would have a very good effect on the Page Rank of your own blog, means that blog commenting could end up becoming a highly successful and profitable SEO strategy for you.
In addition, check the activity and visitor levels of a blog. The most simplest and straightforward way of doing so is checking the amount of comments that each post on the said blog receives. The higher, the better. A high number of comments means that the blog in all likelihood receives a great deal of visitors, meaning more exposure.
Commenting on blogs and the ability to drive in traffic this way provides exposure to your blog and its content. Exposure is essential; after all what good is your blog if nobody is reading it?
Lastly, look for blogs that offer a ‘do-follow’ backlink, such as blogs using the CommentLuv plugin for instance. CommentLuv-enabled blogs reward every commenter with a do-follow backlink that is index-able by search engines as well.
Things to be Careful of When Posting a Comment
First and foremost, it is important to post comments that make sense, are constructive, non-spam, thought-provoking and/or take the conversation ahead. Personally, I’m not a very big fan of one or two-word comments such as ‘Great post!’ or ‘Thanks!’, which don’t end up adding anything to the post.
Contribute something, with your words, write something constructive and valuable which would benefit everyone involved in the conversation. If you want to say thanks to the author for the post, use the thanks or the ‘like’ button – they’re there for a purpose!
By leaving a comment that adds to the conversation, you don’t only come across as an intelligent person, you also establish yourself as an authority on the matter – someone who knows what he’s talking about – allowing you to get the respect of your peers. Think about it: if you come across as an authority on the matter, people will be automatically more inclined to hear what you have to say about certain matters, and hence more likely to click on your links.
So in a way, posting well-written comments is a great way of marketing your blog!
In addition, always make an effort to use correct grammar and punctuation.
And finally, make sure that you post your comments on a blog that is relevant to yours, so that you get a relevant backlink to your blog.
Do’s and Don’ts in the World of Blog Commenting
- DO make relevant comments – that are on-topic and relevant to the content of the post.
- DON’T leave a comment just for the sake of it; only comment when you have something to say!
- DO post an informative and useful comment.
- DON’T copy other people’s comments, post your own thoughts and provide your own insight on the subject matter.
- DO comment on a high-PR blog, that also receives a lot of traffic.
- DON’T ever spam; spam comments are likely to get you banned from the blog, and will do your blog harm instead of any good.
- DO leave short comments, which are to-the-point and easy to read.
- DON’T be offensive or attack someone personal (including their beliefs) in the comments section. Avoid being a troll. You can be controversial if you want, you can have a differing opinion, but it is always important to know where to draw the line.
- DON’T excessively promote your content (such as by leaving too many links in your comments). Simply put the URL of your blog where it asks for it, and post a genuine comment in the comments section. Just like what you do with your content, write for the people, and avoid excessive promotion that will only put people off.